Miller Lite | Brewing Americana

Some brands don’t need an introduction and yet Miller Lite’s size posed a considerable challenge: to create and sustain a unified voice across very different regions. Our creative team helped Miller Lite appeal to audiences in Latin America and the Caribbean by providing each local market with unique branded content that met their needs.

Keeping local insights in mind, we focused on the experience rather than the product by creating images, videos and interactions that vibed with people in a culturally and personally relevant way. We succeeded in improving online brand awareness and social media engagement in all regions, while staying true to a unified Miller Lite voice.