KFC | Chick’N Share
KFC needed to drive lunchtime visit frequency to their restaurants across Latin America and the Caribbean by promoting Chick’N Share, a bucket made for two. To help them achieve this business objective, our creative team found a clever way to use social media connectivity and geo-location to gamify traffic to store.
KFC | Always Original
To help KFC connect authentically with Latin American and Caribbean audiences, our team shifted the focus from brand to people, celebrating originality under the "Always Original" positioning. By featuring real co-creators who pursued their passions for the love of their craft, we highlighted unique talents through documentary-style videos and engaging social content that resonated with young adults.