AFM | Cocina Para el Corazón con Thalia
To promote the health benefits of Avocados From Mexico among U.S. Hispanics, our creative team partnered with Mexican pop star and lifestyle influencer Thalia to create Cocina Para el Corazón con Thalia (Cook for the Heart with Thalia). This interactive digital activation engaged participants in a 30-day healthy eating challenge guided by Thalia through personalized updates, exclusive recipes, and cooking tutorials.
AFM | Selma
Avocados From Mexcio wanted a chatbot to humanize the brand and connect authentically with U.S. consumers, so our team used 3D animation, AI, and a culturally nuanced voice to bring Selma to life. A savvy Mexican-American in her mid-30s, Selma serves as the go-to guide for selecting, prepping, cooking, and enjoying avocados—like the friendly Latina neighbor with all the best recipes and kitchen tips.