Sprint Latino | Fútbol Mode
Sprint sought to amplify their 2018 FIFA World Cup sponsorship by engaging U.S. Hispanic soccer fans and igniting their fútbol fervor in the social media space. Applying technically innovative social tactics to connect the brand with the fans one-on-one, our creative team made it easy and fun for them to share their own custom social reactions during every live game. As part of our promoted content mix, we also leveraged Sprint’s partnership with Latin pop star Prince Royce and his “90 Minutos” official World Cup anthem and music video.
The Fútbol Mode campaign allowed Sprint to own 62% of the World Cup share of voice among Telecom competitors. In recognition of our team’s performance milestone, M8 Agency won a 2018 Silver Effie Award in Telecom Category with Multicultural Campaign.
Sprint Latino | Ride & Jam with Prince Royce
Our creative team built this activation around the 2017 Billboard Latin Music Awards to generate brand engagement through Latin pop star and Sprint spokesperson Prince Royce. This allowed us to ignite Prince Royce’s loyal fan base on social media and satisfy their demand for exclusive content, bringing them closer to their idol through interactive behind-the-scenes videos.
To close out the sweepstakes, four lucky winners were selected to receive the full celebrity treatment with the Ride & Jam fan experience in Miami—a day of pampering and shopping that culminated front-row at the Billboard Latin Music Awards. During the show, we provided “feel like you are here” red carpet access via video livestreams to drive engagement and virtual participation on social media.
Sprint Latino | La Futbolera
Sprint sought to engage and build affinity with U.S. Hispanic soccer fans during the 2017 CONCACAF Gold Cup tournament, so our creative and technology teams collaborated in bringing to life a human-like chatbot within Facebook Messenger that could challenge and entice them.
Sprint’s first-ever conversational gaming platform, La Futbolera was brought to life with 3D animation, artificial intelligence and lots of personality. She was sassy, playful, and through a virtual sports betting game that pitted fan’s wits against her own, she offered participants the chance to win up to $10,000 in prizes during the Gold Cup.