Sprint Latino | Fútbol Mode
Our creative team brought Sprint’s 2018 FIFA World Cup sponsorship to life by engaging U.S. Hispanic fútbol fans through personalized, shareable social media experiences during live tournament games. Partnering with the legendary Colombian player Carlos Valderrama and Latin pop star Prince Royce, we dominated 62% of the World Cup share of voice among Telecom competitors, earning a 2018 Silver Effie Award in the Telecom Multicultural category.
Sprint Latino | Ride & Jam with Prince Royce
Our team executed this unique brand activation around the 2017 Billboard Latin Music Awards, leveraging the star power of Sprint spokesman Prince Royce to engage his loyal fan base. Four sweepstakes winners enjoyed a VIP day in Miami with Royce as their virtual guide and culminating front-row at the awards show, where we livestreamed red carpet moments to amplify social media engagement.
Sprint Latino | La Futbolera
Our team created Sprint’s first-ever chatbot and virtual gaming platform to engage U.S. Hispanic soccer fans during the 2017 CONCACAF Gold Cup tournament. Brought to life with 3D animation, AI, and the personality of a sassy doña, La Futbolera interacted with users through a sports betting game on Facebook Messenger, offering prizes of up to $10,000.